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Privacy Notice

Last updated: October 2026

1. Who is responsible for your data

Hidalgo Medical Group, operating as Hidalgo Bariatrics, with an address at Basilio Badillo Sin Número, Zona Romántica, 48380 Puerto Vallarta, Jal., Mexico (“Hidalgo Bariatrics”, “we”), is responsible for the processing of your personal data, in accordance with Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties and other applicable laws.

Privacy contact: info@hidalgobariatrics.com

2. What data we collect

  • Identification and contact data: name, phone number, email address, city and country of residence, preferred language.
  • Health data (sensitive): age, sex, weight, height, body mass index (BMI), medical conditions, medications, medical and surgical history, the medical history questionnaire, lab results and other studies you share with us.
  • Payment and scheduling data: appointments, deposits, payment currency and billing information.
  • Browsing data: information collected through cookies and similar technologies when you visit our websites (see section 9).

3. Why we use your data

Primary purposes (necessary to provide our services):

  • Evaluate whether you are a candidate for bariatric or related procedures.
  • Contact you by phone, email or WhatsApp about your request and evaluation.
  • Schedule consultations (virtual or in person), studies and procedures.
  • Prepare quotes and process deposits and payments.
  • Coordinate your care with hospitals, laboratories and specialists involved in your treatment.
  • Provide pre-operative and post-operative follow-up, including nutrition.
  • Comply with legal and regulatory obligations.

Secondary purposes (not necessary for your care):

  • Send you follow-up messages if you have not continued your process, and information about treatments, events or promotions.
  • Satisfaction surveys and service quality evaluation.
  • Advertising and remarketing.

If you do not want your data used for secondary purposes, email to info@hidalgobariatrics.com with the subject “Secondary purposes”, or use the unsubscribe link included in our emails. This will not affect your care.

4. Consent for health data

Because health data is sensitive, we only process it with your express consent, which you give by checking the consent box on our forms. You may revoke it at any time (section 7). Without this data we may not be able to evaluate your case.

5. Who we share your data with

We do not sell your personal data. We share it only with:

  • Technology providers that process data on our behalf and under our instructions: online form services, our patient and sales management platform, email and calendar services, telephone and messaging services, and website hosting.
  • Hospitals, laboratories and medical specialists involved in your care.
  • Competent authorities, when required by law.

Transfers to hospitals, laboratories and specialists for your care, and to authorities when legally required, do not require additional consent.

6. International transfers

Some of our providers store data on servers located outside Mexico, including the United States. In all cases we require them to protect your data at least to the level described in this notice.

7. Your rights (ARCO) and revoking consent

You can Access your data, rectify it if inaccurate, request its Cancellation, or oppose its use for specific purposes. You can also revoke your consent at any time.

Send your request to info@hidalgobariatrics.com including: your full name, a copy of an ID, the right you wish to exercise, and a clear description of the data involved. We will respond within the time limits set by law, through the same email.

Some data may need to be kept for legal reasons or for your medical safety even after a cancellation request; in that case we will tell you why.

8. Limiting use of your data

You can stop receiving follow-up and promotional messages at any time by using the unsubscribe link in our emails, replying “STOP” to our WhatsApp messages, or writing to info@hidalgobariatrics.com

9. Cookies and tracking technologies

Our websites use cookies and similar technologies, including Google Analytics, Google Ads, the Meta (Facebook/Instagram) Pixel and Microsoft Advertising, to measure visits and show you relevant ads. You can disable them in your browser settings, through Google Analytics Opt-out, Google Ads Settings, Meta Ad Preferences or NAI Opt-out. Some features of the site may not work properly without cookies.

10. How long we keep your data

We keep your data only as long as needed for the purposes described here. Data of people who did not become patients is deleted or anonymized after 36 months without contact. Patient clinical records are kept for the period required by Mexican health regulations.

11. Security

We use administrative, technical and physical safeguards to protect your data, including restricted access by role, encrypted connections and access logs. Only authorized personnel can view your information.

12. Minors

Our services are intended for people 18 years of age or older. Data of minors is only processed with the consent of a parent or legal guardian.

13. Changes to this notice

We may update this notice due to legal changes or changes in our services. The current version will always be available on this page, with its update date.